I have been reading an e book called If I Could Go Back. It is a collection of interviews with coaches, speakers and writers about the lessons they learned along the way. It’s a free download that is worth looking at if you do any writing, speaking or coaching.
One of the contributors said: “You have to have a brand and a voice. You cannot be vanilla. You have to be willing to both attract AND repel people. You should be pissing people off, otherwise you’re not evoking emotion. People will filter themselves.”
The whole idea of not editing myself but letting people filter themselves resonates with me. How often have you ever adjusted your message for your audience so that they will be more comfortable with you. Is it you they are more comfortable with in the end? Or is it your filtered self that they are drawn to? And if it is your filtered self do you have to continue filtering to keep them comfortable? It can become a real point of tension after a while. You can lose your voice.
So, here’s to Jamoca Almond Fudge – I’m swearing off vanilla!
